The history of weather in broadcasting dates back to 1912, when Charles Herrold,
inventor of a mechanical radio called the Arc Fone, began broadcasting for the
people of San Jose, CA. This service continued until the outbreak of World War
I, when the government forced all experimental radio off the air.
With the resumption of broadcasting after WWI, weather information became an
integral part of radio. That legacy has carried on into television today. A
multi- million dollar industry has developed, offering devices and services to
help broadcasters bring current weather information to their viewers.
Key technologies
There are three key technologies involved in the display and presentation of
weather on television: radar, satellites and computers. The application of these
elements in each market varies depending on local conditions and budget
considerations.
The first line of weather data comes from “weather sticks.” Some of these small weather monitoring stations can measure over 35 different parameters. They are located through the country and can be found along roadsides as small posts. Weather sticks can be had for just under $600 and go up in price from there, depending on available features.

The first line of weather data comes from “weather sticks.”
Some of these small weather monitoring stations can measure over 35 different
parameters. They are located through the country and can be found along
roadsides as small posts. Weather sticks can be had for just under $600 and go
up in price from there, depending on available features.
Some broadcasters buy these units and become part of the automated surface
observation systems (ASOS) that are sprinkled nearly everywhere, including most
airports. The information from this extensive network is collected by the
National Weather Service and used to create a report that forecasters use to
determine weather patterns. Some of these stations also offer a video output
option.
In addition to doing weather from the studio, some stations also do live shots
from the field using ENG equipment. Real-time weather readings from the field
lend credibility to not only the weather, but the entire news operation. A
portable weather station can be useful for these kinds of shots. Hurricane storm
trackers have used these kinds of mobile weather monitoring instrumentation
packages to broadcast readings from the eye of a hurricane to the National
Hurricane Center in Miami, FL, while letting local viewers know of current
conditions. This equipment can also be used to keep a station's Web site updated
with the latest local weather conditions.
| Like WISC-TV in Madison, WI, many stations have “weather centers” from which they keep their viewers updated. Often times the weather graphics equipment is on display as part of the set. Photo courtesy Meteorlogix Inc. |

Stations can also go to the National Weather Service for raw data, radar and
satellite pictures to incorporate in their weather coverage. This information,
as well as that from weather satellites, was originally distributed on a
need-to-know basis only. Now anyone with a computer can connect directly to the
National Oceanographic Atmospheric Administration (www.noaa.gov) and access
weather radar and satellite images from nearly anywhere. Although this raw data
is used by most computerized weather systems, it is often supplemented by a
station's own private radar system when weather conditions change rapidly.
Stations located in areas where weather events are volatile should consider
having their own weather radar system. The installation of a station-owned radar
system requires a great deal of on-site preparation. All radar systems must be
type accepted by the FCC, and each station must apply for and receive an FCC
license. The task then becomes getting the signal back to the studio from what
is usually a remote location that overlooks the coverage area. Radar systems are
also available that measure the Doppler Effect, the compression and expansion of
wave fronts as they move toward or away from a given point.
|
Graphic systems can be used to create a variety of effects to add interest to weather coverage. WSI’s Skycast is an example; the system automatically generates realistic animations depicting future weather conditions over recognizable skylines and landmarks. Image courtesy WSI Corp. |
Selecting graphic systems
When considering technical options, there are a number of questions that need to
be answered. Systems have come a long way since the days when the weather person
had to write backwards from the rear side of a Plexiglas map or magnetic clouds
and lightning bolts graced a map mounted on a metal wall. Most computer-based
weather graphics services today offer a core of similar products. The
distinctions come in the extras each has to offer. How fancy does your station
want to get?
As you make your decision, consider the data source for the system, and how
often it is updated. Another consideration is the level of customer service
provided by the manufacturer. Don't be afraid to call stations already using the
system you are considering to gain information to aid in your decision.
Be sure to choose a system that will render images that can be put directly on
the air or your Web site without requiring you to doctor them first. Also keep
in mind that the weather talent may not have a high level of experience with the
equipment, and will need a system that is user-friendly.
Once you have chosen a system, you still need a graphics source. Most of the raw
data, radar and satellite picture information used will come from the National
Weather Service via satellite to a dish on the station's roof.

|
Graphics programs are available that enable stations to present weather in creative ways. Weather Central’s WalkOnWeather, for instance, uses a real-time composite of camera, key and computer animations to place the weather talent in the scene. |
So when the GM decides to improve your station's weather coverage, realize that engineers face new challenges with the advent of multicasting. Those extra channels will have to be filled with something, and weather might help pay the bills.